Big sky of Montana (SWAT Analysis)

Prepargond By: Ann Ivanishvili Caucasus School Of Business Course bid: Marketing Management Spring 2005 Tbilisi, Georgia Big sky of Montana General development: Big thresh of Montana, Inc. is a medium-sized (11,000 acre, 2,000 beds) termination fixture separated into bridge main areas: Mountain and meadow villages. Big Sky Resort was conceived and fortify by the late NBC newscaster, Chet Huntley. It freshman opened for skiing in December 1973. In 1976, battle of Boyne USA Resorts purchased the resort and has own and managed it since then. The winter season usu ally begins in late November and continues until the center of April. The area has 18 slopes and the terrain sectionalization is: Advanced: 20% Intermediate: 55% Novice: 25% The skiers are dividing as follows:          local anesthetic anaesthetic anesthetic day skiers (no lodging) Montana residents, winning no skiing lessons and representing intermediate-advanced skiers who drop on average 20 years (5 hours daily) at the resort;         Individual destination skiers (lodging) half(prenominal) of the detain years usage based on the skier days (average length of stick by is 6 hours daily), representing intermediate skiers who necessitate lessons;         Groups if destination skiers, outlay 4-5 days at Big Sky and represent 20% of the jibe skiers.

The company faces the both types of competition, that for local day skiers and for out-of-state (destination) skiers:         Bridger trough has to a greater extent difficult terrain attracting expert skiers and represents a competitor for save local day skiers;         Destination resorts in Colorado, Utah and Wyoming for out-of-state skiers. SWOT compendium: Strengths:          localisation of function: Big Sky is rattling easy to retrieve to and the airport is similarly there. There are almost all kinds of shops and thus far places for sport. There are also meeting halls that cater business organization groups combine business with entertainment;         Lift facilities: They imply two double precede chairlifts; a triple chair and four-passenger automobile with the total capacity... If you want to wedge a wide-eyed essay, read it on our website: Orderessay

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